Paste Keyword Lists Into Facebook Ad Targeting Tool

Now you can paste in your own keyword list within the precise interests field when buying advertising on Facebook.

The consultancy Sociality Squared, formerly known as fbadz.com, pointed this out.

The option to paste in a list of keywords pops up after you click on a tiny plus sign that appears to the right of the precise interest field, within the targeting section of the ad buying tool.

Clicking on that plus sign pops up a window labeled “paste in a list of saved terms,” an example of which appears to the right.

Like it says in the screenshot, you need to separate the keywords by commas.

Additionally, your list of terms can include words that might not yet be among precise interests that you can target on Facebook, as the ads tool will find related keywords.

Quite possibly more keywords could become available for targeting after people get the opportunity to copy and paste their own lists of words into the system, but that remains to be seen.

In the meantime, you can use this new option to copy and paste keywords from your ad copy or from a list you use on another site.

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Like Button Facebook

Like Button

The Like button lets a user share your content with friends on Facebook. When the user clicks the Like button on your site, a story appears in the user's friends' News Feed with a link back to your website.

When your Web page represents a real-world entity, things like movies, sports teams, celebrities, and restaurants, use the Open Graph protocol to specify information about the entity. If you include Open Graph tags on your Web page, your page becomes equivalent to a Facebook page. This means when a user clicks a Like button on your page, a connection is made between your page and the user. Your page will appear in the "Likes and Interests" section of the user's profile, and you have the ability to publish updates to the user. Your page will show up in same places that Facebook pages show up around the site (e.g. search), and you can target ads to people who like your content. Note: The count on the Like button will include all likes and shares whereas the like connection on the Graph API includes only the number of likes for the object.

There are two Like button implementations: XFBML and Iframe. The XFBML (also available in HTML5-compliant markup) version is more versatile, but requires use of the JavaScript SDK. The XFBML dynamically re-sizes its height according to whether there are profile pictures to display, gives you the ability (through the Javascript library) to listen for like events so that you know in real time when a user clicks the Like button, and it always gives the user the ability to add an optional comment to the like. If users do add a comment, the story published back to Facebook is given more prominence.

To get started, just use the configurator below to get code to add to your site.

Step 1 - Get Like Button Code

URL to Like (?)

Send Button (XFBML Only) (?)

Send Button

Layout Style (?)

standard

Width (?)

Show Faces (?)

Show faces

Verb to display (?)

like

Color Scheme (?)

light

Font (?)

Get Code

Attributes

• href - the URL to like. The XFBML version defaults to the current page.
• send - specifies whether to include a Send button with the Like button. This only works with the XFBML version.
• layout - there are three options.
  • standard - displays social text to the right of the button and friends' profile photos below. Minimum width: 225 pixels. Minimum increases by 40px if action is 'recommend' by and increases by 60px if send is 'true'. Default width: 450 pixels. Height: 35 pixels (without photos) or 80 pixels (with photos).
  • button_count - displays the total number of likes to the right of the button. Minimum width: 90 pixels. Default width: 90 pixels. Height: 20 pixels.
  • box_count - displays the total number of likes above the button. Minimum width: 55 pixels. Default width: 55 pixels. Height: 65 pixels.
• show_faces - specifies whether to display profile photos below the button (standard layout only)
• width - the width of the Like button.
• action - the verb to display on the button. Options: 'like', 'recommend'
• font - the font to display in the button. Options: 'arial', 'lucida grande', 'segoe ui', 'tahoma', 'trebuchet ms', 'verdana'
• colorscheme - the color scheme for the like button. Options: 'light', 'dark'
• ref - a label for tracking referrals; must be less than 50 characters and can contain alphanumeric characters and some punctuation (currently +/=-.:_). The ref attribute causes two parameters to be added to the referrer URL when a user clicks a link from a stream story about a Like action:
  • fb_ref - the ref parameter
  • fb_source - the stream type ('home', 'profile', 'search', 'ticker', 'tickerdialog' or 'other') in which the click occurred and the story type ('oneline' or 'multiline'), concatenated with an underscore.

Step 2 - Get Open Graph Tags

Title (?)

Type (?)

URL (?)

Image (?)

Site name (?)

Admin (?)

Get Tags

Open Graph Tags

Open Graph tags are tags that you add to the of your website to describe the entity your page represents, whether it is a band, restaurant, blog, or something else.

An Open Graph tag looks like this:

If you use Open Graph tags, the following six are required:

• og:title - The title of the entity.
• og:type - The type of entity. You must select a type from the list of Open Graph types.
• og:image - The URL to an image that represents the entity. Images must be at least 50 pixels by 50 pixels. Square images work best, but you are allowed to use images up to three times as wide as they are tall.
• og:url - The canonical, permanent URL of the page representing the entity. When you use Open Graph tags, the Like button posts a link to the og:url instead of the URL in the Like button code.
• og:site_name - A human-readable name for your site, e.g., "IMDb".
• fb:admins or fb:app_id - A comma-separated list of either the Facebook IDs of page administrators or a Facebook Platform application ID. At a minimum, include only your own Facebook ID.

More information on Open Graph tags and details on Administering your page can be found on the Open Graph protocol documentation .

FAQ

How do I know when a user clicks a Like button?

If you are using the XFBML version of the button, you can subscribe to the 'edge.create' event through FB.Event.subscribe.

When will users have the option to add a comment to the like?

If you are using the XFBML version of the Like button, users will always have the option to add a comment. If you are using the Iframe version of the button, users will have the option to comments if you are using the 'standard' layout with a width of at least 400 pixels. If users do add a comment, the story published back to Facebook is given more prominence.

What analytics are available about the Like button?

If you visit facebook.com/insights and register your domain, you can see the number of likes on your domain each day and the demographics of who is clicking the Like button.

Can I link the Like button to my Facebook page?

Yes. Simply specify the URL of your Facebook page in the href parameter of the button.

What is the best way to know which Like button on my page generated the traffic?

Add the 'ref' parameter to the plugin (see "Attributes" above).

Examples:

When a user clicks a link back to your website, we will pass back both the ref value as a fb_ref parameter and the fb_source parameter in the referrer URL. Example:

http://www.facebook.com/l.php?fb_ref=top_left&fb_source=profile_oneline 

Aggregated stream stories contain all ref parameters, concatenated with commas.

When does Facebook scrape my page?

Facebook needs to scrape your page to know how to display it around the site.

Facebook scrapes your page every 24 hours to ensure the properties are up to date. The page is also scraped when an admin for the Open Graph page clicks the Like button and when the URL is entered into the Facebook URL Linter. Facebook observes cache headers on your URLs - it will look at "Expires" and "Cache-Control" in order of preference. However, even if you specify a longer time, Facebook will scrape your page every 24 hours.

The user agent of the scraper is: "facebookexternalhit/1.1 (+http://www.facebook.com/externalhit_uatext.php)"

How do I display the Like button in different languages?

If you are using the XFBML version include the language code when you instantiate the library. Replace ‘en_US’ in this line with the correct locale code:

'//connect.facebook.net/en_US/all.js'; 

If you are using the Iframe version include a locale parameter with the proper country code in the src URL. Example:

src="http://www.facebook.com/plugins/like.php?locale=fr_FR&..." 

You may need to adjust the width of the Like button to accommodate different languages.

What makes up the number shown on my Like button?

The number shown is the sum of:

• The number of likes of this URL
• The number of shares of this URL (this includes copy/pasting a link back to Facebook)
• The number of likes and comments on stories on Facebook about this URL
• The number of inbox messages containing this URL as an attachment.

What happened to the old Share button?

We deprecated the Share Button when we launched the Like button, because the Like button improves clickthrough rates by allowing users to connect with one click, and by allowing them to see which of their friends have already connected. For reference, the Share button documentation is still available here.

When I click the Like button, the popup window (or "flyout") doesn't show. Why?

If the Like button is placed near the edge of an HTML element with the overflow property set to hidden, the flyout may be clipped or completely hidden when the button is clicked. This can be remedied by setting setting the overflow property to a value other than hidden, such as visible, scroll, or auto.

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Content Marketing Checklist for Facebook

Content marketing on social media is far trickier than it is on any other business documents–for the writer as well as the reader. Relying on optimizing through web analytics, link building and keyword density is insufficient without good content. Meeting search expectations requires providing relevant content, whether it is in the form of information, ideas, or an offer. This checklist will prove worthwhile in promoting a company’s image to its optimal capacity.

Merge with Facebook. Adapt to Facebook without losing the company’s unique style and maintaining this uniformity will help identify you in the sea of competition. It is important to distinguish when to use formal and informal communication and it Facebook essentially requires using a casual tone.

Content Marketing Checklist for Facebook

Outline a plan. Planning the content is a useful way to foresee whether the intended target is feasible, since all ideas are feasible enough to implement. Decide what medium will best serve the purpose: whether audio, video or textual. Companies usually prefer to combine them, which serves to lend variety and engage customers.

Be concise and clear. It may be a single sentenced caption for a video or a blog. Unlike hard copies, Facebook content is ‘scanned’ quickly. Even more reason to be brief while conveying the essence in the message. If it is text, then sentences should not be of more than 25 words each. The inverted pyramid style containing a summary of the message is highly recommended by experts.

Maintain high standards. Since Facebook is considered, a casual platform does not mean ignoring the minor. Surveys prove how a user tunes off from a site when noticing a spelling or grammatical error. A company must ensure all content is proofread and edited prior to the content going live.

Personalize with tact. To provide the human aspect, companies have adopted a first-person account as a way of building rapport with the Facebook community. This way, users are able to relate to companies to show empathy and importance to their customers. Balance must be maintained regarding the extent of what is revealed, while maintaining professional boundaries. Internal communication within the company can help prevent embarrassing situations, where the head of the

Department must keep their employees in the know. This will also prevent ambiguous statements from being given by company representatives.

Ask and listen. Facebook is not a means to an end; rather, it is a continuous exchange for the company as well as the customer that requires constant updates and follow-ups by companies.

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Top 16 Characteristics of Effective Facebook Brand Pages

Facebook holds near-limitless potential for marketing. In particular, Facebook offers businesses some of the best branding opportunities around. Companies can get innovative with their approach to branding on the Facebook platform, and often with relatively little effort.

Yet, many Facebook brand pages come out short. They’re visually weak, they don’t take advantage of all of the various tools in the Facebook toolbox, or they just aren’t being used to engage customers.

If you want to have an effective Facebook brand strategy, you need to concentrate on building a useful and high-quality brand page. Here are the top 16 examples of characteristics your page needs to have if it’s going to be effective in your branding efforts:

Competitions. Consider adding a competition or contest of some sort to your page that your fans can enter.
Commerce. You can use F-commerce to allow your Facebook visitors to actually browse through different categories of your products and make online purchases, as well as sharing the content of those pages with others.
A large call to action. Many of the most effective Facebook pages ask for an immediate response of some sort. A large button that asks users to subscribe to a newsletter or visit a website is an example of this.
Offer discounts. Giving out discounts to your Facebook fans is a great way to not only get them to revisit your page on a regular basis but to get them to share your page regularly with others, as well.
5. Many images and videos. Sometimes, the best thing that you can do to draw attention to your Facebook page is to feature content-heavy pages, with lots of videos and images to draw the visitor in and keep her looking around the page.
6. Reflect your products. Having a Facebook landing page that highlights your most popular products creates a sense of familiarity for the visitor who is an existing customer, and can be a lead-in for potential customers.
Games. Consider adding games and other user-focused features in order to get people to return to your page again and again.
Starting an app. One of the possible calls to action that you can use on your Facebook page is for the user to start an app, in addition to liking the page.
Keep it simple. Offering visitors to your Facebook page a concise number of options can help to streamline the process and to direct them in the way you want them to proceed.

10. Showcase product development. Consider showing your Facebook readers how your product is made, or what you’re doing in terms of research and development. This is particularly effective with iconic products that consumers will be curious about.

11. Consider breaking out into product line based pages. If you have a wide product line, consider starting Facebook pages for each line. Then, your primary Facebook page can be used to direct your readers to the specific product line that they’re interested in (and most likely to buy).

12. Advertise affiliations. You might decide that your Facebook page is a great place to tout your environmental initiatives, or you may want to showcase professional credentials and affiliations.

13. Promote new products. You can use Facebook to showcase a new product. This is particularly effective when you make your Facebook page the only source of product information online, as it will help to drive new followers to your page and increase your Likes.

14. Be socially active. Use your Facebook page to get involved in ending world hunger, or to help promote certain charities. You increase your business’ social standing and credibility by doing so, and you provide customers with a sense of warmth and community spirit.

15. Choose a dynamic creative. Having one single video or image for your Facebook page that’s especially compelling can be a great way to promote the page and get plenty of shares, as well.

16. Offer compelling content. Instead of simply offering product information, consider status updates that give real value to the conversation. For example, if you have a plumbing business, describe the best way to clear a kitchen drain without having to call the plumber.

Creating an effective Facebook brand page is as much an art as it is a science. Take a look at some of the most popular pages, and see what they’re doing. Try some of the above techniques on your own page, and then measure the results. See what’s working for you, and do more of it.

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