Why submit a site to a search engine or directory?

In an effort to make their website stand out and find success, many people will go to great lengths. They might contact everybody they know, or hand out business cards at appropriate events. It does not occur to all of them, however, that free submit url is also an option that should be considered. But why is this so?

Sending messages to friends and family members and passing out cards can only do so much and reach so far. When a site is submitted to a search engine or directory, they can let more people know about the site without traveling around the world at all hours of the day. A website, should its owner allow it, can be accessed by people from all over the world, no matter what time it is where they are. Because submitting to these venues is usually free, this kind of publicity is better than any expensive campaign to get attention.

If a webmaster has decided to use SEO, a free url submission can make it easier for people to find the site. If a person is looking for information on birthday parties or rock climbing, for example, they would type in specific keywords in the search box. If the website has these keywords as their SEO, the person will find it, adding to the site's visitor count. It is important for a webmaster to keep in mind, however, that too much SEO can bring about problems. Some search engines and directories punish owners for going over the top.

Submitting a website to one search engine or directory does not mean it will only stay there. When one of these venues has a website indexed, other search engines and directories may eventually add them to their own list. If a person only likes to use a certain search engine, for example, and the site was submitted to a different one, eventually that website will become visible to them. This is a great way to make sure that a website gets as much exposure as possible. The owner can rest assured they will be getting attention even when they are not doing the work.

Posted in: PageRank