Facebook for Websites

Getting Started › Facebook for Websites

Facebook Platform enables you to make your website more social. You can use our Social Plugins, such as the Like Button to drive user engagement with a single line of HTML. Our Login Button and Registration Plugin let you simplify or eliminate your own user registration and sign-in. Lastly, the Graph API lets you access the full social graph of a given user, allowing you to create a truly deep personal experience.

This guide will walk you through the basics of creating a web app that leverages these features. The examples in this guide use PHP for server-side programming and HTML/JavaScript for client-side code. These examples are very straightforward and easily translatable to other languages.

There are a number of options for the Like Button, including the option to include the names and profile pictures of the user's friends who have also liked the page. Here is a Like Button for the Facebook Developers site:

Once you have included the Like Button into your site, you can use other Social Plugins to turn those user interactions into more engaging experiences throughout your site. You can use the Activity Feed Plugin to show users a stream of the recent likes and comments from their friends on your site. You can use the Recommendations Plugin to show personalized page recommendations to your users based on the likes and comments across your entire site. Here are the activity and recommendations plugins for the Facebook Developers site:


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Facebook for Websites
Getting Started › Facebook for Websites

Facebook Platform enables you to make your website more social. You can use our Social Plugins, such as the Like Button to drive user engagement with a single line of HTML. Our Login Button and Registration Plugin let you simplify or eliminate your own user registration and sign-in. Lastly, the Graph API lets you access the full social graph of a given user, allowing you to create a truly deep personal experience.

This guide will walk you through the basics of creating a web app that leverages these features. The examples in this guide use PHP for server-side programming and HTML/JavaScript for client-side code. These examples are very straightforward and easily translatable to other languages.

In this document:

Social Plugins
Authentication
Personalization
Analytics

Social Plugins

Social Plugins are the easiest way to get started with Facebook Platform. The plugins are embeddable social features that can be integrated in your site with a line of HTML. Because they are hosted by Facebook, the plugins are personalized for all users who are currently logged into Facebook, even if they are visiting your site for the first time.

The most important Social Plugin is the Like Button, which enables users to share your page with their friends with one click. You can add a Like button to any page with an iframe tag:










There are a number of options for the Like Button, including the option to include the names and profile pictures of the user's friends who have also liked the page. Here is a Like Button for the Facebook Developers site:

Once you have included the Like Button into your site, you can use other Social Plugins to turn those user interactions into more engaging experiences throughout your site. You can use the Activity Feed Plugin to show users a stream of the recent likes and comments from their friends on your site. You can use the Recommendations Plugin to show personalized page recommendations to your users based on the likes and comments across your entire site. Here are the activity and recommendations plugins for the Facebook Developers site:


Most Social Plugins can be integrated with your site by simply including the iframe tag for the plugin within your page. There are several Social Plugins, such as Comments and Live Stream, that require the use of XFBML (eXtended Facebook Markup Language). XFBML is a set of XML elements that can be included in your HTML pages to display Social Plugins. When your page is loaded, any XFBML elements found in the document are processed by the JavaScript SDK, resulting in the appropriate plugin being rendered on your page.

We provide XFBML elements for all of our Social Plugins. For example, the Like Button can also be placed on your page by using the XFBML equivalent:

The iframe versions of our plugins are the most widely used, as they require a minimal understanding of Facebook Platform. The XFBML versions are typically used by more sophisticated developers looking for more control and consistency in their codebase.

Getting started could not be simpler. Just select the plugin from our Social Plugin page and follow the steps in the provided configurator. These configurators, like the below, help you setup your plugin and generate all the code you need to add it to your site.

.

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Authentication

Facebook helps you simplify and enhance user registration and sign-in by using Facebook as your login system. Users no longer need to fill in yet another registration form or remember another username and password to use your site. As long as the user is signed into Facebook, they are automatically signed into your site as well. Using Facebook for login provides you with all the information you need to create a social, personalized experience from the moment the user visits your site in their browser.

Facebook Platform uses OAuth 2.0 for authentication and authorization. While you can add login to your site using OAuth 2.0 directly (see ourAuthentication Overview), the open source JavaScript SDK is the simplest way to use Facebook for login.

The JavaScript SDK requires that you Register Your Website with Facebook to get an App ID (or appId). The appId is a unique identifier for your site that ensures that we have the right level of security in place between the user and your website. The following example shows how to load the JavaScript SDK once you have your appId:

Once you have loaded the JavaScript SDK into your page and initialized it with your appId, you simply add theLogin Button to your page using the

element as shown below:

                              
              
Login with Facebook
        

When the user loads the page in their browser, the JavaScript SDK renders the Login Button on your page:

In order to log the user into your site, three things need to happen. First, Facebook needs to authenticate the user. This ensures that the user is who they say they are. Second, Facebook needs to authenticate your website. This ensures that the user is giving their information to your site and not someone else. Lastly, the user must explicitly authorize your website to access their information. This ensures that the user knows exactly what data they are disclosing to your site.

These steps may seem complex, but fortunately all you need to do is use the Login Button and all the user needs to do is click it. When the user does so, the JavaScript SDK will ensure that the user is signed into Facebook and that the request is coming from your website. We then present an authorization dialog in their browser that provides information about your site and the user data you are requesting. By default, this dialog looks like the below:

If the user clicks Allow, we will give your site access to the requested information. If the user clicks, Don't Allow the dialog will close and no information will be available to your website. By default, we give you access to the user's name, picture and any other data they have shared with everyone on Facebook (see the User Graph object for more details).

If you need access to more information, such as the user's email address, etc. you must request permissions for this information. If you can do this by adding the permissions you need to the scope attribute of the Login Button like below:

                              
              
         Login with Facebook       
        

When the user clicks the login button from this page, they will see the below authorization dialog. Note that there are now two new sections that outline the additional information that your site is requesting permission to access.

A full list of permissions is available in our permissions reference . There is a strong inverse correlation between the number of permissions your site requests and the number of users that will allow those permissions. The greater the number of permissions you ask for, the lower the number of users that will grant them; so we recommend that you only request the permissions you absolutely need for your site.

In addition to Login Button, we offer the Registration Plugin. The Registration Plugin offers two key features not available with the Login Button: support for users without Facebook accounts and the ability to request additional user information that Facebook may not have or make available.

Using the Registration Plugin is just as simple as using the Login Button. You merely need to use the

element in your page, rather than the Login Button:

If the user is not already logged into Facebook, they will see the below form. Notice that the form is not prefilled with any user information, but there is a link to login to Facebook to do so.

If the user is already logged into Facebook or decides to login from the registration form, they will see the below. Notice that the form is now prefilled with their Facebook information.

Once the user reviews the information and/or enters any custom fields (in the above example, favorite_car is a custom field that the user must populate directly, as it is not data that is currently part of the user's Facebook profile), the user clicks Register. This will start the authentication and authorization process which is denoted by the below dialog:

With authentication/authorization complete, we redirect the user to whatever URL you placed into the redirect-uri attribute of the plugin which completes the registration process.

The Login Button and the Registration Plugin allow you to easily bring the more than 500 million Facebook users to your site. In doing so, you can also eliminate or reduce whole parts of your codebase. You can learn more about how to add Login with Facebook to your site by reading the documentation for the Login Button, the Registration Plugin and the Javascript SDk.

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Personalization

While Sosial Plugins offer a easy way to personalized your site, once you have added login to your site, you can access the full power of the Graph API to create an even deeper personalized experience for your users. You can use the Graph API to access the user's Facebook profile, using this data in your own custom experience. You can use the Graph API to publish to the user's Facebook Wall and their News Feed. You can use the Graph API to access the user's social graph, bring their friends directly to your site all in your own custom experience.

The Javascript SDK provides a straightforward way to access the Graph API: FB.api. This function takes a string argument which specifies the part of the Graph to target and a callback function that is invoked when the call completes. The following demonstrates how to use FB.api() to retrieve the user's picture and name from the Graph API and display it on a page within your site:

Another way to personalize your site with the JavaScript SDK is the FB.ui function. This function invokes our Platform Dialogs within the context of your site. You can use the FB.ui function to post to the user's Feed or allow them to invite new friends. The following demonstrates how to use the Feed Dialog from your site:

When this page is loaded in the user's browser, the JavaScript SDK will render the below dialog that the user can use to post to their feed. You can set a number of defaults for the dialog, which the user can then modify or override prior to posting.

One of the best ways to learn what is possible with the JavaScript SDK is our JavaScript console. The tool offers a host of examples that you can execute directly in the console itself before you make any changes to your site.

The JavaScript SDK lets you access the Graph API and Platform Dialogs from client-side code but some of the most interesting integrations involve accessing the Graph API from server-side code running on your web server. The JavaScript SDK saves the details for the logged in user in such a way that it can be accessed by the PHP SDK. This allows you to make server-side calls to Facebook Platform without doing any extra work. The following PHP example shows you how to use the JavaScript SDK for login and the PHP SDK for personalization:

 YOUR_APP_ID,   'secret' => 'YOUR APP SECRET', ));  $userId = $facebook->getUser();  ?>          api('/' + $userId); ?>       Welcome           
                    

Using the JavaScript SDK and PHP SDK together is only one of several ways to access user credentials and information from server-side code. Our Authentication Guide highlights how to perform authentication and authorization directly from your web server allowing you to access the Graph API without using any client-side code.

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Analytics

You can get detailed analytics about the demographics of your users and how users are sharing from your website with Insights.

Insights provides reports broken down by domain and by app. These reports include rich data about users sharing content from your site within Facebook and other Facebook-enabled apps no matter where those activity originated. For example, if a user puts a URL from your site into a Facebook status message, that data is included in the analytics for your domain.

The data from Insights is also available in the Graph API so you can integrate the Facebook analytics data with your own, in-house analytics systems.

If you use an external analytics system, there are a couple of steps you can take to ensure proper counts for page hits on your domain. First, exclude requests with a user agent matching facebookexternalhit/*. This user agent is used by the Facebook Open Graph tools to retrieve your og meta tags. Second, track clicks from plugins embedded on your site separately from clicks with a facebook.com referrer. Social Plugins with have a referral URL matching http://www.facebook.com/plugins/*.

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How to Add Your URL to Search Engines?

The rise of technology has given a greater presence to many, be it individuals or that of a company or business. More and more people are flocking to the Internet for social networking, researching, school projects, and office collaboration. As a company or business, you may have even decided to take the plunge and invest in a website so that your customers can view or even purchase products.

Maintaining a website isn't just about putting up a page that talks about your business. There's the design of the site itself, the contents, information that visitors came to see and take away with them, in hopes that they will either make an online purchase or travel to your local location to purchase. The best way in getting your company's name out there is too fold. Sharing with social networks and media can greatly help and so can making sure that you appear within the latest search engine listings.

Search engine optimization or SEO has become a popular resource for websites to appeal to perspective visitors and customers. What SEO does is give a better visibility to a website when someone searches for keywords associated with the site; search engines then look for the most popular keywords that users look for when they do a search. Of course, to achieve any of this, you need to make sure that your site is included in searches.

Many search engines allow for website administrators to enter in their website address, as well as some keywords that will help the search engine and those looking for your site. In most cases you can submit a URL for free and it only takes a few minutes.

Google is of course the most popular search engines around and it of course makes sense that this should be the first place that you enter a free URL submission. Simply do a search for adding your website to Google; the first link will take you to the Add URL page where you simply just enter in your website's address, any comments that you want to make about the site.

And that's it!

You can also do the same thing with Microsoft's search engine of Bing and any other search engine you think people will be using. Using SEO is a great way of helping people find your website, as well as making sure that you receive the best exposure.

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Why submit a site to a search engine or directory?

In an effort to make their website stand out and find success, many people will go to great lengths. They might contact everybody they know, or hand out business cards at appropriate events. It does not occur to all of them, however, that free submit url is also an option that should be considered. But why is this so?

Sending messages to friends and family members and passing out cards can only do so much and reach so far. When a site is submitted to a search engine or directory, they can let more people know about the site without traveling around the world at all hours of the day. A website, should its owner allow it, can be accessed by people from all over the world, no matter what time it is where they are. Because submitting to these venues is usually free, this kind of publicity is better than any expensive campaign to get attention.

If a webmaster has decided to use SEO, a free url submission can make it easier for people to find the site. If a person is looking for information on birthday parties or rock climbing, for example, they would type in specific keywords in the search box. If the website has these keywords as their SEO, the person will find it, adding to the site's visitor count. It is important for a webmaster to keep in mind, however, that too much SEO can bring about problems. Some search engines and directories punish owners for going over the top.

Submitting a website to one search engine or directory does not mean it will only stay there. When one of these venues has a website indexed, other search engines and directories may eventually add them to their own list. If a person only likes to use a certain search engine, for example, and the site was submitted to a different one, eventually that website will become visible to them. This is a great way to make sure that a website gets as much exposure as possible. The owner can rest assured they will be getting attention even when they are not doing the work.

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Why to Use Backlinks?

Backlinks are one of the best ways to build site authority. Incoming links to a website imply trust from the site that is sending them. Search engines have made this one of the key methods to increase page rank and search engine trust. Things change frequently in the world of SEO, but backlinks remain very important.

There are many methods available for anyone who wants to get backlinks. Blog commenting, link exchanges, profile link building and forum posting are just a few of the many possibilities. You should take care when using all of these techniques. Search engines like to see a natural link profile. If you only have one type of link coming into your site, it can raise red flags to the search engines. Try to find a variety of incoming links to your site. The most natural link profiles will have a little bit of all types of links. A few article links, links from several relevant blogs, occasional reciprocal links and a combination of do-follow and no-follow links.

It is difficult for a new website to get natural links. Those organic links only come once a site is ranking high enough to get a lot of traffic. A website must seek links in the beginning. There are even some ways to get automatic backlinks. You can use a free backlink submitter to streamline your link building process.

People use free backlink submitters if they do not have the time to do manual link building. Writing, submitting and spinning articles for links takes time. A webmaster might prefer to spend that time building up the quality of their website. A free link exchange program is just the thing to help. If you want to participate in a free link exchange, you simply place a link from another site onto a page on your website. Your website will get links in return for the ones that you send out. This is a great time-saver for many people.

Once you learn how to get backlinks, ranking a website becomes much easier. You will know just where to go and what to do to increase your link profile. If you exchange links with other websites, both your site and the sites that you link to will gain search engine rankings.

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What is PageRank?

PageRank (PR) is how Google determines the value of a website. Google calculates it through a formula that gives all links on a webpage a share of that page’s PR. The PageRank that is sent from one page, or site, to another increases the rank of the page that is linked to.

The main page of a website normally has the highest rank because all the pages of the site link back to the home page. The website uses its internal link structure to send the link juice to the other pages in the website. Link juice or Google juice are common terms that people have coined to refer to page rank and the distribution of page rank throughout the Internet.

PageRank helps a site by increasing the perceived value of the site in the eyes of Google. Although other search engines do not use Google’s PageRank, the others also use incoming links to determine the value of a site.

Webmasters can find out what their PR is by using many free online PageRank tools, a Google Toolbar rank widget or downloading the FireFox PageRank tool. There is no reason to pay for any page rank checker. There are so many free tools that it is unnecessary for most webmasters.

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Promote Your Business With APSense™

APSense™

About APSense™How it all began!APSense founders understand that Social Networks are the driving force behind the future of the internet. Its popularity is obvious since the growth of websites like Facebook, MySpace, Linkedin and Blogger. On average, the top 10 social websites support an estimated 175 million users at any given time. Recent reports also estimates that there are over 20 million home based businesses with about a total annual revenue of $650 billion. Experts forcast that this number will increase greatly due to minimal start up costs and wide accessibility to products and consumers via the internet. Combine together the rise of social networks and the promise of home based businesses, APSense was born.

APSense in a Nutshell...APSense is a business social network where people get paid to come together to share their business. Imagine a place where you have all the tools you need to make your business grow and get paid for using it. We enable users to share their business through networking, exploring and creating quality business content. The development of new networks and constant exchange of information is happening everyday at APSense. We are changing the way people build their businesses while making money online.

Meet other business individuals...In its purest nature APSense is a web 2.0 enabled social network. We promote the exchange of business networks by providing tools for users to easily communicate, create interest groups and even build their own private social network. Ultimately our goal is to make it simple for you to connect with other business individuals.

Explore valuable business contents...All contents on APSense, from articles to discussions to product and service listings are collectively rated by the users(that would be you). Top rated contents are pushed to the top of our content listings so you can find the most popular and trusted business information quickly. So if you are looking for valuable business information online to help you build your business, don't waste time searching for it anywhere else!

Create your own business contents...While all types of contents on APSense are being viewed and rated by the users, these same type of contents can also be created by you. Why create your own contents? Everyday millions of people are searching for contents related to your business by using search engines and web 2.0 enabled websites like APSense. So by creating your contents on APSense, you are enabling millions of people to find contents about your business. For us, content is your business interests, your products & services, your business experiences, and anything else you would like to share about you and your business.

How APSense WorksAPSense is a business social network where people get paid to come together to share their business. We enable users to share their business through networking, deciding, exploring and creating quality business content.

NetworkingBuild your own private social network. First take a few minutes to watch our "How to build your own network..." flash presentation. Then you can start building your own social network by simply inviting your friends to APSense. Friends who you personally invite will automatically be placed into your network. In addition when the friends in your network invites their friends they will also be placed in your network. This build your own private network system has proven to be very viral and easily duplicated!

Build your contacts. There are thousands and eventually millions of people in APSense that you can easily meet and stay connected with. When you see someone you would like to get in touch with, simply add them to your contact list. You can send and receive messages to and from your contacts at anytime.

Join business interest groups. By joining a group it is a great way to network with people that have similar interests. Find the group you are interested in joining, get to know the group members and participate in new group discussions everyday!

DecidingTop It? At APSense the quality of the contents are decided by our users through a simple rating system. If you see contents that think is good and deserves more attention, just take a few seconds to click the "Top It" button. The more votes and good ratings a particular content receives, the higher it will be listed in our listings and search results.

Report Spam? On the other hand, if you see contents that are spam, off-topic, or just simply low quality you can likewise click on "Drop It" . This is how users can filter out all the bad contents out of our system to make good quality contents faster and easier to locate.

ExploringExplore Articles. Valuable business related contents are added every minute of the day! Our articles directory includes categories like business how to's, business news, marketing tips, success stories, search engine marketing and much much more. Explore, discover and learn!

Explore Business Centers. APSense Business Centers are complete business websites that are created right here at APSense by our users. Visit our Business Center Directory to explore the most popular businesses, products, services, and business opportunities in various industries.

Explore Group Discussions. Visit our Groups area to explore valuable discussions on today's most popular business issues. The most popular discussions are easily spotted as they are listed earlier in the search results and browse directories.

CreatingCreate Your Own Articles. Create your own article and share them with the APSense community. If users like it and it becomes popular, your contents will be listed on our hot contents areas such as our home page, newsletters and article directory. Your articles can be anything from success stories to business how to's.

Create Your Own Business Center Website. Use APSense's advanced business web application to create your own complete business website within minutes. You can include any contents about your business such as your products, services, testimonials, affiliate programs, resources or any other information about your business.

Create Your Own Business Discussions. Build your own group or join an existing group, in any case you can start your own group subject discussions. Join in the conversation by exploring and sharing your opinions with other users.

Making MoneyMake Money While Building Your Network. The bigger your private network is the more money you can make! When anyone from your entire private network accumulates their first $25 in their APSense cash account you will get up to $5. When a user that you directly referred upgrades by Paying, you can get up to 50% cash commission, monthly residual income.

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