Paste Keyword Lists Into Facebook Ad Targeting Tool

Now you can paste in your own keyword list within the precise interests field when buying advertising on Facebook. The consultancy Sociality Squared, formerly known as fbadz.com, pointed this out. The option to paste in a list of keywords pops up after you click on a tiny plus sign that appears to the right of the precise interest field, within the targeting section of the ad buying tool. Clicking on that plus sign pops up a window labeled “paste in a list of saved terms,” an example of which appears to the right. Like it says in the screenshot, you need to separate the keywords by commas. Additionally, your list of terms can include words that might not yet be among precise interests that you can target on Facebook, as the ads tool will...

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Like Button Facebook

Like ButtonCore Concepts › Social Plugins › Like ButtonThe Like button lets a user share your content with friends on Facebook. When the user clicks the Like button on your site, a story appears in the user's friends' News Feed with a link back to your website. When your Web page represents a real-world entity, things like movies, sports teams, celebrities, and restaurants, use the Open Graph protocol to specify information about the entity. If you include Open Graph tags on your Web page, your page becomes equivalent to a Facebook page. This means when a user clicks a Like button on your page, a connection is made between your page and the user. Your page will appear in the "Likes and Interests" section of the user's profile, and you have the ability to publish updates to the user....

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Content Marketing Checklist for Facebook

Content marketing on social media is far trickier than it is on any other business documents–for the writer as well as the reader. Relying on optimizing through web analytics, link building and keyword density is insufficient without good content. Meeting search expectations requires providing relevant content, whether it is in the form of information, ideas, or an offer. This checklist will prove worthwhile in promoting a company’s image to its optimal capacity.Merge with Facebook. Adapt to Facebook without losing the company’s unique style and maintaining this uniformity will help identify you in the sea of competition. It is important to distinguish when to use formal and informal communication and it Facebook essentially requires using...

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Top 16 Characteristics of Effective Facebook Brand Pages

Facebook holds near-limitless potential for marketing. In particular, Facebook offers businesses some of the best branding opportunities around. Companies can get innovative with their approach to branding on the Facebook platform, and often with relatively little effort.Yet, many Facebook brand pages come out short. They’re visually weak, they don’t take advantage of all of the various tools in the Facebook toolbox, or they just aren’t being used to engage customers.If you want to have an effective Facebook brand strategy, you need to concentrate on building a useful and high-quality brand page. Here are the top 16 examples of characteristics your page needs to have if it’s going to be effective in your branding efforts: Competitions. Consider...

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