5 Easy Tips to Increase Website Traffic with Natural Link Building

5 Easy Tips to Increase Website Traffic with Natural Link Building

If you have a website, whether it is a blog or a business based, it is crucial to your online success that you know how to increase website traffic. In your search for this knowledge, you will encounter strategies that you either buy, like a PPC campaign, or that are free.

One useful, cost-saving strategy that is common amongst most website enthusiasts is natural link building. Natural link building is an important search engine optimization (SEO) technique that works most effectively when a highly-trafficked site provides an outbound link to another website. The more quality links a website has, the better the chance it has of ranking well in the major search engines like Google, Yahoo! and MSN.

While natural link building can be quite laborious, it is one of the absolute best ways to maximize website traffic. The key to saving time and to obtaining successful results when link building is to remember that it is the quality, not the quantity, that really counts. These 5 easy tips will help you create links that can effectively increase traffic to your website.

1) Write informative blogs or articles that demonstrate your professional expertise. If you are selling a service or product online, provide useful information in your article that your ideal users would find interesting. Once you’re finished writing, add the content to your website and then submit the URL to popular online directories. Unsure of which directories you should consider? Think about the topic of your article or blog. For example, if you wrote about puppies, you could submit your URL to The Dog Lover’s Online Directory. Conduct a search for online directories that are relevant to your topic and your website.

2) Get free links by leaving comments in professional blogs or by answering questions on major, traffic grossing sites like Yahoo! Answers or Google Groups . Every time you comment or answer a question, add your URL to your signature. When answering questions, stick to your area of expertise so both your answer and URL are applicable. When leaving blog comments, stick to blogs that are relevant to your website.

A word of caution, most blogs has a “no follow” attribute, which prevents comment spam. When “no follow” is present in a blog’s HTML, the search engines’ spiders will not count or follow user posted links when delegating page rank. Blogging platforms, likeWordPress, automatically assign the “no follow” rule. However, there are platforms where links may be accepted by trusted users of the blog, so it is important to also establish your credibility with blog owners.

3) Submit your website to relevant online directories, like Yahoo! Directory . If you are not sure which online directories are relevant to your website, Strongest Links offers a list of internet business directories. Some directories are free and others charge for inclusion, so do your research before you decide to submit your website’s URL.

4) Pay special attention to your website’s internal link structure. If you are using links within your website, make sure that all links have appropriate anchor text and avoid the words “click here”. A good rule of thumb is to link your keyword phrases to relevant pages within your site or to quality online resources. When referencing your web pages in your text, make sure that you provide an internal link.

5) Finally, as mentioned before, it is the quality of your links that matter, not the quantity. When using natural link building to increase web traffic, try to add links over time. This is especially true if you own a newer site. Adding a ton of random links to other sites may be viewed as spamming by Google and can lead to omission from the search engine.

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