Increase Website Traffic with a Razor Sharp Keyword Strategy

Increase Website Traffic with a Razor Sharp Keyword Strategy

In your continuous marathon toward the finishing line of top search engine rankings, positioning and tons of qualified traffic, you need to focus on things you can do to increase website traffic with a high quality score so that your banker always smiles at you when you go to meet with her.

Not every action plan to increase website traffic is as effective as the other. Moreover, there is no guarantee that a proven strategy will work for you because one size surely does not fit all in this bewildering business of page ranks, SERPs and back links. There are, however, a few rather simple things you can do to beat your competition and rise to the top.

The Right Keyword in the Right Place

Internet searchers are a highly unpredictable lot. But since they are your prospects, they have to be taken seriously. There are essentially two types of keywords online searchers use to find you and your competition. The first category comprises those keywords that are not only obvious but are also used extensively. For example, if you are looking for a French bistro in New York city, chances are that you will type French bistro in New York city.So will just about everyone else looking for a fine continental style dining experience in the Big Apple. Since this is obvious knowledge, just about every French bistro owner in New York City will direct the webmaster to target this and other obvious keywords. The smart ones, however, will do things a tad differently. They will seek out keywords and key phrases that describe their French restaurants a little differently. These include French dining New York City,French cuisine in New York City and even nice French restaurant in New York. The smartest restaurateurs of the French cuisine persuasion will go even a step further and super target their audience for improved results with targeted keywords such as Manhattan French bistro,Queens French bistro and perhaps Long Island French bistro.

PPC campaigns and web content in your niche that others haven’t located yet. Use premium keyword research tools such asKeyword Discovery and Word Tracker to find them. If you are simply trying things out and don’t want to hit your pocket book too hard, try the free versions of these services. They all have one. You can also use the Google AdWords Keyword Suggestion Toolin order to increase website traffic on your Internet property. All the major keyword research services including Google, which is free, provide the ability to locate synonyms which you can test in your optimization campaigns. They can be a valuable and reliable source of secondary keywords for your web pages. This happens to be your second keyword category. You do not need more than two or three secondary keywords to support your primary keyword. Test before you rest. Check these secondary keywords as thoroughly as you have analyzed your potential primary keywords.

Increase Website Traffic with Detective Work

By using your existing analytics software, you can easily determine which web pages on your website are not performing as well as the others. Analyze the existing keywords on these pages. Closely Check for the following:

Keyword density

Not more than 6% of your content should feature your primary and secondary keywords. For instance, if your web pages contain 500 words, limit your keywords to less than twelve. You can check your web page keyword density in our tools section.

The right primary keyword

Your main or primary keyword should be one that is searched often but not targeted as often by web masters. The keyword research tools we have recommended will help you arrive at the Golden Mean as Aristotle might put it. Dig them up from the deep abyss of human vocabulary. They are worth their weight in gold.

Second level headings

Use the primary keyword you have chosen in your second level headings as we have done here. However, remember to preserve the frequency balance.

Keyword in the URL

One of the ways in which search engines intuitively sense the context and subject of a web page is by examining the URL. Therefore, weave the keyword into the page URL. This will work wonders for your search engine position.

Increase Web Traffic with Caution

It is always tempting to become over-enthusiastic and jump overboard with keyword research. It is a good idea, therefore, to exercise judgment and optimize your web pages slowly, steadily but surely. Implement your keyword strategy judiciously and Mr. Google’s friendly spider will come knocking on your door in less time than you think!

About the Author

Naveen Kapur is a senior SEO and SEM consultant with more than ten years of core experience in multimedia and graphic design, website optimization and Internet marketing. He helps organizations achieve their corporate objectives by building an online presence on the Internet.

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