Increase Website Traffic During Recession

Increase Website Traffic During Recession

A depressed economy brings with it a whole new set of challenges and questions which don’t seem to have answers. There is one question,however,which we must confront as both online and offline entrepreneur’s Should I reduce my marketing budget?

This is undoubtedly a rather tough call. The underlying premise is that we need to go back to the drawing boards, reallocate our resources and identify innovative strategies to increase website traffic during a recession so that we can tide over until such a phase when the past becomes a fleeting moment in the history of time.

Calling all Offline Entrepreneur’s

If your brick-and-mortar business is currently experiencing a serious downturn (and who isn’t), the Internet can eventually prove to be your best bet to sustain yourself during this period. You can do this in two ways:

• By leveraging the power of Internet marketing and website optimization to promote your existing offline business

• Using the Internet to sell your product or service if your business model permits

Online Marketing to the Rescue

If you have created a website merely to showcase your brick-and-mortar company on the Internet, it is time to use your website to drive customers to your store by exploring some of the ways in which you can increase website traffic during recession. Hire a competent search engine optimization company with an affordable pricing model to list your company on Google Local. When submitted correctly, your store listing will appear complete with a map and directions on the first page of Google’s search results when someone searches Google for the product or service you provide in your store. There are a number of ways in which your SEO can drive website traffic to your website which will in turn drive customers to your store. They include:

• Article marketing

• Blog and forum marketing

• e-mail and newsletter marketing

• Press release submissions

• Social media optimization through sites such as FaceBook, MySpace and Linked In

• Organic website optimization also known as on-page SEO

• News story submissions

• Video optimization

• Social bookmarking

• Many more low cost and affordable choices

The Winning Strategy

Since you have already built your core competency in your domain or industry vertical as a store owner or offline service provider, it might be worth your while to hire a reliable SEO company to offer these services to you rather than your trying to do this yourself. Adopt these strategies to increase website traffic during recession and watch your customers beat a path to your door an economic downturn not withstanding.

About the Author

James Thill Vice President of Business Development at Blue SEO, a Los Angeles based search engine optimization (SEO) and search engine marketing (SEM) company which believes that an educated client is a long-term client. Visit him at:www.blueseolosangeles.com

Thanks for article to More Google Traffic

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