Why Social Networking Equals Increased Website Traffic

Why Social Networking Equals Increased Website Traffic

Increase Web Traffic with Social Networking

In the ongoing quest to increase website traffic, many site owners and businesses are realizing the value of social networking and how popular user driven sites like Facebook, MySpace and Flickr can effectively attract new users to their websites. Each day, millions of users gravitate towards social networks because these sites allow them to connect with others, share entertaining content, and build new relationships.

Social networking can present limitless opportunities for traffic growth for people who own and operate individual or business based websites. However, before anyone takes the plunge into the evolving marketing medium that is social networking, they will want to understand why utilizing social marketing leads to more page views.

Where There Are Users, There Are Online Marketing Opportunities

Social networking is truly where the action is at, as millions of users log into these sites on a daily basis. In 2008, Silicon Alley Insider reported that MySpace averaged 17.7 million daily users, followed by Facebook, which averaged 8.6 million daily users. With incredible and consistent numbers like this, website owners simply cannot afford to not partake in the action. Remember, you need to be where the users are.

People Use Social Networking to Target Both Larger Audiences & Niches

Social networking sites instantaneously allow you to have access to a larger audience and user base. Within minutes, you can establish your online presence by creating a profile on any highly-trafficked social site and begin posting information about yourself, your website, or your business. The fun begins when you start adding friends to your profile page that share the same interests as you or who may be interested in your business. You can even go so far as zeroing in on a niche of users, which can increase targeted website traffic. In time, you will attract users to your website and gain valuable back links, both of which can lead to more page views.

Most Professionals Use Social Networking

Many online business owners have heard of social networking but are hesitant to use it as an advertising tool because they are under the impression that these networks only cater to younger individuals. They also sometimes feel that if their businesses aren’t interested in targeting a younger market, then they shouldn’t waste their time and they fail to see the value.

The truth is that this assumption is completely false as many of these sites specifically target career professionals, not teenagers. In a recent survey conducted by the Institute for Corporate Productivity, it was reported that approximately 65% of business professionals use personal and professional social networking sites. Additionally, the same online survey revealed that most professionals gravitate to social sites like LinkedIn, followed closely by MySpace and Yahoo360.

Utilizing Social Networking Tools Can Save You Money

When you have millions of users at your disposal, why would you buy web site traffic via a PPC campaign? Instead, you should add social networking strategies to your online marketing plan and save yourself some money. Numerous companies, like MasterCard, are monetizing with social networking applications, blogs and photo galleries. In fact, according to Yahoo! Senior Product Manager Laura des Dorides, many companies who purchase micro sites (sites geared toward advertising a brand) within the Yahoo! Network now demand that their sites include social marketing tools like Facebook applications and Flickr photo galleries, as they fully understand how these tools generate website traffic.

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