Targeted Web Site Traffic

Targeted Web Site Traffic

Generating Targeted Web Site Traffic with Robust conversion Rates

Targeted traffic is the single most determining factor for success in the Internet commerce arena. Whether your site is an e-commerce venture complete with product categories, shopping carts and merchant transaction gateways or a niche site that is content rich and advertising driven with a profitable PPC revenue model at the front end, visitor conversion must happen at the end of the loop.

Web site traffic should translate into sales. Non-targeted general purpose visitor traffic simply serves a purpose that is only futile. No targeted traffic means no conversions and no repeat sales. Your site visitor counts need to increase continually in a dynamically charged environment. Here are a few ways in which you can generate targeted web site traffic to your Internet property:

Targeted Web Site Traffic that will Make your Site Sing. There are many proven and tested methods to increase targeted web site traffic to your web site and chances are that you have pursued them already. Here are some of them just to make sure:

*Optimize your important web pages for the search engines

If you optimize your web pages in strict accordance with many of the SEO strategies we have outlined, your prospective customers can locate you effortlessly through organic search and thus join your conversion ranks. After all, targeted online abundance both in respect of visitor traffic and conversions is your ultimate motive. The art and science of SEO is an ongoing process with many diverse elements and they all need to be addressed for long-lasting and sustainable results.

*Rich, engaging and compelling content

We have all heard the content is king dictum. Today, content is really an emperor, a monarch who rules the cyber fiefdom with no boundaries, shores or frontiers. It is a good idea to optimize your content for the search engines with rich and carefully selected keywords backed by comprehensive research from keyword research services such as Word Tracker and Keyword Discovery. Equally important are those content elements that have little or nothing to do with search engine optimization. Your content should be accurate, contemporary and relevant. Besides being easy-to-read, it should be engaging with absolutely no road blocks such as spelling, grammar and punctuation errors. In a recent study, over 90% of the web sites of Fortune 100 companies had spelling and grammar errors on at least one of their web pages. You might want to join their ranks but certainly not for this reason.

*Ease of Navigation

The main reason why searchers come to your web site is because they are seeking information. This quest eventually leads either directly or indirectly to confirmed sales. Your online guests have really no incentive to buy your products or services if they can’t find the information such as the product description, its features and benefits, and the associated pricing and shipping information. Interlink your web pages and display your product information in a way that your searchers can find the information they seek.

Streamline Targeted web Site Traffic that is Consistent and Results Oriented

The amount of confirmed sales a web site generates is usually the benchmark of its success. Stable online income doesn’t simply have to pay the bills. With some focused effort and careful planning, it can serve as your pathway to prosperity and financial freedom. Remember, however that there are no short cuts to prolonged economic growth. Devote time to your Internet venture and watch your business soar in leaps and bounds.

About the Author

Naveen Kapur is a senior SEO and SEM consultant with more than ten years of core experience in multimedia and graphic design, website optimization and Internet marketing. He helps organizations achieve their corporate objectives by building an online presence on the Internet.

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