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Suhendra
A few years ago, the concept that came to me when I first heard of ezine marketing was ezine article marketing. Logic dictated that since I had been frequently posting on Ezine Articles and GoArticles, and since the sole purpose of posting on these two popular article directories was to market my SEO and SEM services, this was what ezine marketing was all about. Boy was I in for a surprise because ezine marketing has very little to do with ezine article marketing, at least directly. Here is what ezine marketing is all about and how you can leverage maximum website traffic using this formula. Has this received lots of online press from the ezine gurus? No. Will it receive lots of publicity in the future? You bet. You need to understand ezine marketing and implement it very quickly before the rest of the Internet marketing universe hears about it and the Internet gurus saturate it to a point where the search engines begin to disregard it from a search ranking perspective. The term “ezine” is of rather recent coinage and is derived from the “e” from “electronic and the “zine” from magazine. An ezine, also known as an online newsletter or e-newsletter, is an electronic publication transmitted on the Internet and delivered to subscribers via email. The evolution and growth of the ezine phenomena is in itself a vibrant subject of discussion and debate. An Ezine called CULT OF THE DEAD COW is the first official ezine of record. It was launched in 1984 on a bulletin board network and was actively published electronically till 1994. It was followed in 1985 by another ezine called Phrack. If I were judge and jury on this subject, I would award the accolade of being the first ezine to Phrack because instead of being published as individual articles like the Cult of the Dead Cow, Phrack was published as a collection of online articles. I can go on and on about the history of ezines but then this isn’t the time or place for ezine trivia! Locating Ezines in your Niche or Industry Vertical to Get Website Traffic that is Ultra Targeted Since ezines tend to be highly focused online publications with near fanatic following, picking the right ezine for you in which to advertise is the million-dollar question. There is really no hard and fast rule so you will have to perform a little testing in order to determine which ezine or ezine group works best for you. You can locate several ezine lists neatly organized into groups and subject categories by search on your favorite search engine. Here are three of the most popular ones: Ezine-dir.com For a very current directory of the top 20 ezine directories visit: There are more than 100,000 ezines listed on all these ezine directories combined and therefore you won’t ever run out of ezines to consider for your ezine advertising campaign! You can also search for ezines on Google or post a message on the forums you visit frequently. Ask your fellow-posters for ezine recommendations in your niche. If you indicate the purpose of your query, you just might be bombarded with advertising offers vying for your advertising budget. Who said you could have only a single million-dollar question in your report! This one is more complex, at least for me if not for you. How to decide which ezine to pick in terms of selection, content, circulation and price? There are many formulas out there but the one I have used successfully goes like this: If you happen to be advertising in ezines for the first time, pick an ezine where the cost per thousand impressions, also known as CPM, is the most affordable. To get this magic number, divide the total circulation of the ezine with the cost of the advertising. First arrive at how much it costs to advertise to one subscriber and then multiply that by 1000. This will help you determine which ezine in your niche and target audience gives you the best bang for the buck. Ezines with a large subscription base tend to cost more per 1000 impressions but that is not always the case. So do your math judiciously. Ezines generally present three types of advertising options: Solo ads are the most expensive and involve an exclusive e-mail campaign to the ezine’s subscribers just for you. If you have a product or service that is genuinely worth its mettle, the results can be astounding. Solo ads not only increase website traffic to your website or blog, they also tend to increase your repeat visitor count assuming your website has something unique to offer and a great bargain to pitch. Sponsorship ads are placed at the top of articles, features and reports within the ezine body and depending on whether the ezine publisher uses HTML or plain text, they can be designed to present your advertising message with considerable visual appeal. Many ezine publishers will also allow you to use your banner with a link along with your text advertisement much like Commission Junction or Click Bank ads. Speaking of CJ and Click Bank, ezine advertising can do wonders for your affiliate marketing campaigns. This is a major subject area in itself so we will surely address this in an upcoming report on More Google Traffic. If you happen to be on a budget and still wish to increase website traffic on your Internet property, classified advertising in ezines is for you. It is certainly an excellent way to get started and if you guessed that I made my start in ezine advertising with ezine classified advertising, you are right on the mark. I used my Craig’s List and Kajiji experience to craft hard-hitting and winning classified ads and used the ezine platform to super target them. The results left nothing to be desired and the response was instantaneous. Action Plan to Create Online Success Before I start winding down, let me share a few more tips with you that are bound to boost your success quotient not merely in terms of web traffic but also from a bottom line perspective. Frequency of Ads Develop a Budget and a Marketing Plan AdMinder.com offers a free online course on web advertising which you should first take before you sign up for the paid ad tracking script. And then there is: HyperTracker.com which is a paid ad tracking service that has received many favorable reviews. Use an Auto Responder Aweber.com Test your Ad Copy against Spam Filters Subscribe to the Ezine Our primer on successful ezine advertising is sure to help you get off to a good start in your endeavors to get website traffic on your Internet property. The key is to conduct research on the subject in order to narrow down the list of qualifying ezines. Track your ad’s performance and tweak the campaign when necessary. You will surely end up with a winner! Thanks for article to More Google TrafficGet Website Traffic that Converts with Ezine Marketing
As Net savvy professionals who are connected with the online space in one way or another, we all know what an ezine is and what marketing is all about. Do we know what ezine marketing is and how we may be able to get website traffic that is laser focused and actually converts at a higher than average ratio ?
Article Syndication and Ezine Marketing for Maximum Website Traffic
What is Ezine Marketing?
Ezinelisting.com
Ezinelocater.com
Advertising in Small Medium or Large Ezines to Get Website Traffic
Types of Advertising Options
Avoid a Mismatch
Your product or service should be carefully matched to the ezine you have chosen to leverage for ezine advertising. Read the ezine carefully including a few back issues just to make 100% sure.
Regardless of how large or small your ezine advertising budget is, you need to run your advertising more than once, preferably three times at least, in order to impact your audience and to generate a body or sample of data large enough for analysis.
You are sure to get website traffic when you advertise in ezines. However, that is the means and not the end. The end is to monetize the effort and the investment. So set a reasonable budget, articulate a viable marketing plan, and formulate realistic expectations and milestones.
Using Ad Tracking Tools to Assess Performance
If you have been around the online block for any length of time, you have probably heard of ad tracking. In fact, ad tracking is what makes the Internet such a reliable advertising medium. There are a large number of ad tracking services and scripts from which you can choose. For instance:
An auto responder does much more than simply respond to an inquiry received from a sales lead. Use an e-mail address that is auto responder enabled to respond to the inquiry with your first sales message. This message should feature the same web address as your advertising copy. Examples of popular auto responder services include:
Getresponse.com
Mailermailer.com
To make sure that your advertising message doesn’t cause the ezine and you to end up in thousands of spam folders, test your ad copy thoroughly. You can use free tools such as Spamcheck.sitesell.com to check your advertising copy. If you happen to hit the jackpot with your ezine marketing campaign, and we sure hope you do, graduate to a paid and superior tool such as E-filtrate.com.
Sign up for the ezine you have chosen to carry your advertising message to make sure your message is being displayed correctly with the right links. Request a copy of the mock-up before the ezine hits subscriber inboxes. Some ezine publishers offer this service as a courtesy to advertisers to ensure that all the links and e-mail addresses are error free.
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