Get Website Traffic with Online Performance Marketing

Get Website Traffic with Online Performance Marketing

Internet marketing is replete with buzzwords, fads and trends. Many of them have been simply invented either to generate hype or to facilitate new income streams for those who invent them. Occasionally, an age-old concept from traditional offline marketing is subtly reincarnated and beaten to death only to be followed by another marketing concept designed to trigger buzz. Online performance marketing may or may not fall in this category. However, it just might be worth taking a look since it is related directly to the quality and nature of customer service that you provide your customers, prospects and site visitors—all of which are critical contributing factors to get website traffic on your site. This brief overview of online performance marketing is simply designed to acquaint you to its presence. Internet resources on online performance marketing abound if you find that we have indeed peaked your curiosity. Implementation of performance marketing metrics means more robust revenue models thus generating new streams of qualified website traffic, especially of the repeat category.

Get Website Traffic with Online Performance Marketing

The success of an online business depends entirely on effective marketing. With the keen global competition which companies have to face today, a set of effective metrics is required and certainly called for to win an edge over your competitors. Online performance marketing is a potent tool for online businesses with a vision to grow and to conquer new territories with a view to capturing not just market share, but also website traffic from sources and avenues hitherto unexplored. Broadly defined, online performance marketing is designed to increase the quantum of your Internet business by directly enhancing the operational efficiency of not just your employees but also your service providers who come directly in contact with your online customers. Here is how you can get new avenues of website traffic on your site by implementing a few basic measures that belong to the realm of online performance marketing:

Check the response rate of your online Customers

Like me, if you too can’t afford to hire a market research firm to survey the satisfaction levels of your customers, use a free survey tool such as Survey Monkey available at www.surveymonkey.com to design customer satisfaction surveys. The website offers many templates from which you can choose. Merely conducting a survey isn’t enough—you should review the survey results and implement the recommendations they will generate so that you not only receive new website traffic but also find yourself drowning in repeat business—a surely welcome scenario!

Managing Brand Equity

If your website markets products or services, you will feel the need to check to see if your brands are delivering as per the promise. Claims need to be authenticated constantly in order to reduce customer complaints and build brand loyalty.

The Three types of Metrics to Monitor to Increase Website Traffic

Executive metric
This metric analyzes the cost of various programs or projects your company’s management team decides to undertake each quarter or year. It helps your organization to determine its future course of action and formulate a viable strategic plan.

Program Metric
This metric enables your organization to experiment with various methods and compare its costs and results. This gives it a chance to adopt the most profitable and beneficial methods to achieve your goals. When implemented judiciously, website traffic goes up, revenues soar and customer satisfaction levels sky rocket.

Brand Metric
As indicated above, this metric aims at analyzing the attitude of your customers and site visitors toward the products and services you provide on your website. An excellent way to implement this metric is by implementing a live chat solution on your website. Live chat service on a website is known not only to help you get website traffic in droves through improved customer satisfaction levels, it tends to provide a paper trail through chat transcripts which you can review to locate potential pitfalls within your online performance matrices.

In a Nutshell

Performance marketing strives to take a marketing-centric approach to how you perform as an Internet company. It attempts to quantify and streamline the various measures you can adopt to generate upward spikes in your revenue streams. Improved website traffic can be viewed both as a cause as well as an outcome of this formula and strategy. Explore this further and you will notice that there is indeed substantial merit in implementing a long-term performance marketing equation.

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