Wednesday, March 30, 2011

Increase Website Traffic by Becoming a Guest Blogger

Increase Website Traffic by Becoming a Guest Blogger

Increase Website Traffic by Becoming a Guest BloggerIn your ongoing efforts to spike website traffic to your Internet property such as a blog, an e-commerce portal or an AdSense supported site for that matter, you are constantly bombarded with snake oils and magic potions that promise truckloads of targeted traffic for a fee. Some of them may actually work to a certain degree. However, most do not. Why? Simply because there never has existed a magic wand that can spike traffic to your website. Generating focused traffic to your website requires hard work. You can either do it yourself or pay someone else to do it. There is a silver lining though and I want to share it with you because I have used it and it sure does work like a charm. Most importantly, it is free and will not cost you a dime. It is called guest blogging.

Increase Website Traffic through Guest Blogging

I do not think I have to pitch the power of a blog to you. According to research put out by Word Tracker, “blogs attract 55% more visitors and get indexed 434% more by search engines than a traditional website, giving you exposure like never before.” So there you have it directly from the keyword gurus—blogs work and work very well. Guest bloggers are Internet-savvy professionals with either a blog or a website of their own which they wish to promote online. Chances are that you are a member of this elite group. Guest blogging is therefore certainly a worthwhile avenue to consider. You become a guest blogger when you write for someone else’s blog that either shares your niche or is similar to your niche. I will tell you about the benefits of guest blogging in just a moment many of which you have perhaps already guessed. Let us first focus on how you can become a successful guest blogger.

More Website Traffic the Guest Blogging Way

As a guest blogger, you will never have to buy website traffic because financial transactions in guest blogging are rare. The blogging community is closely knit and has demonstrated high levels of camaraderie and mutual support. Favors are traded, not bought or sold. If you are a serious contender for increased website traffic on your site or blog, here is how to become a successful guest blogger:

Build up your Website Traffic

You do not have to be #1 on the Top 10 List of Blogs but the levels of website traffic on your Internet property should be respectable before you send out a guest blogging request. Why? Because the blogging community will first come to your blog or website to check you out before your request is entertained. Use tested methodologies such as press release marketing, article syndication, forum postings, organic SEO, directory submissions to high PR human edited directories, social media optimization and whatever else you can find to build up website traffic to your property. I think it is a great idea to encourage your readers to post blog comments. This happens to be quantifiable data that cannot be manipulated with ease.

Identify the Host Blog

Check out the blogosphere thoroughly within your niche or industry segment and identify at least five blogs on which you would like to guest-blog. I typically select ten blogs at a time because of my past experience in guest blogging. Pick the one you like the most for its content, website traffic and overall appeal. Do not send in a query letter like the way magazine writers do. Pick a topic that you think would interest the host blog’s audience—a topic that has not been addressed so far—research it carefully and submit a smashing blog entry with a polite cover note. Give the host blogger at least thirty days to make up his or her mind. If the host blogger does not approve your request, you have lost nothing because you can always use the blog content you have so meticulously crafted to submit to the next blog on your list. You can post the content on your own blog if the information happens to be dated. After all, it is the same niche as yours!

The Blog Invitation Page

Many bloggers openly invite and welcome guest bloggers and dedicate a special page for this purpose on their blogs. The page carries detailed specifications, terms and conditions for those who wish to submit guest blog entries. Look for these invites on Google by typing “Blog for us..” followed by the name of your niche or industry segment.

Form Style and Length

The easier you make it for the host blogger to accept your submission, the higher are the chances of your guest blog being accepted. Stay within limits in terms of the length of your guest blog. Copy-paste a few entries from the host site into MS Word and perform a word count to assess the average length of your proposed submission. If the host blog demonstrates evidence of heaps of website traffic, you need to impress a much larger audience. Your writing style should match that of the host blog and your content should be 100% error free—no spelling or grammar mistakes please. Your host blogger is not your editor.

Submit Original Blog Content only

The blog content you submit should be 100% original and should not have appeared on your website. Use Copyscape and DupeFreePro to rule out unintended similarities with other content on the Net and make the necessary tweaks prior to final submission.

Benefits of Guest Blogging

Since back links and increased website traffic are two of the obvious benefits of guest blogging, we do not have to enumerate them. You will not be compensated for your guest blog entry. However, you will certainly receive a bio, Facebook, Twitter and other social media links, and a link back to your blog or website when you guest blog. Some host bloggers will even give you a banner and allow you to put your phone number in your bio. The end result? Tons of fresh and targeted website traffic in your niche, a back link or two which Google will approve, and lots of exposure to you as an industry professional.

Quality website traffic is up for grabs in this scenario because if you can impress your newfound audience through your guest blog, they will all come to visit your blog or website a dozen at a time.

Thanks for article to More Google Traffic

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